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PRESS RELEASE SAMPLE - MicrowaveFX Launches The Moscow - Tokyo Connection That Accelerates Trading By 30%

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MicrowaveFX Launches The Moscow - Tokyo Connection That Accelerates Trading By 30% May 28, 2023. Tokyo. -- MicrowaveFX today launches their microwave data service connecting The Moscow Exchange (MOEX) and The Tokyo Stock Exchange (TSE). By transmitting electromagnetic waves through the air, it maintains a 50.04 milliseconds (ms) round-trip network latency, 30% faster than that of the traditional fiber optic cable (71.4 ms). As the delay between each data exchange shortens, firms have: - More accurate real-time market data. - Faster processing and execution on orders, minimizing risks and maintaining book integrity. - Increased arbitrage capability by reacting before the market adjusts, and profit on the difference. The hyper-digitized economy allows the tick and trade to be done automatically in milliseconds, and each fraction of a second matters greatly to profitability and success. As all the industry players invest in developing infrastructures and algorithms, internal computer pr...
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While Meta Is Making AI Their Unique Selling Point, Snap Does The Opposite

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Amidst the new wave of innovations, AI seems to be the center point for a lot of social media companies. In my previous blog , I discussed how Meta is using AI to create personalized stories. Now, Social Media Now also reports that TikTok is implementing their new Generative AI Profile feature. Snapchat, since February, has also been rolling out their new AI chat bot feature, powered by the same firm that's behind the now renowned ChatGPT - OpenAI. However, when it comes to execution, Snap has recently been heavily criticized by their users for the implementation. In a recent TechCrunch article, it was reported that: "Over the past week, Snapchat’s average U.S. App Store review was 1.67, with 75% of reviews being one-star." The article also notes that the concern is not only about the use or effectiveness of the feature, but also on the placement of the chat itself. Snap’s My AI chatbot is placed directly in the user’s inbox space, and this was seen as almost a violatio...
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Facebook's Uses AI to Create Personalized Stories

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In my previous post , I wrote about Facebook rolling out its Advantage+ offering to help businesses more effectively create better targeted content with AI. Now, according to this post by Social Media Today , Facebook also seems to look for more creative ways to integrate AI into their network. Their "advanced photo ad video" AI uses data, including "image quality, location, the presence of people or animals," to automatically generate images so the users can put them on their stories without any effort.  However, the article also acknowledge that the offering is less practical for human users as they are less "authentic," but works rather well for businesses who are in need of quick content that can reach a broad amount of audience. Again, we've seen the trend of switching to AI since the beginning of this year when Meta realizes that their MetaVerse expansion is bringing negative growth to the company. According to this article by the WSJ , Meta'...
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ByteDance's app "Lemon8" rises in US popularity

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Even though the name "Lemon8" might seem strange to the US consumers, it has been circulating in Asian markets since 2020 . According to TechCrunch , the app just hit Top 10 in the App Store's Top App Charts on Monday, and is looking to push discoverability even further. Lemon8 is owned and operated by ByteDance, the Chinese parent company of TikTok. The news piece comes out as surprising as TikTok is currently facing the possibility of a ban in the U.S., and with the CEO testifying at Congress last week, it is speculated that the new platform serves as a cushion to TikTok’s possible downfall. However, this “cushion” might not be reliable after all as the restrictions, if made, will affect the majority of Chinese Techs, reaching beyond the scope of a social media platform. The design of Lemon8 is comparable to Instagram and Pinterest, where the focus is primarily on showing image-related content. An article by the New York Times claims that Lemon8's ambition is to b...
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Meta introduces its own Subscription Service

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In my previous blog about Twitter pushing its subscription model at a global scale, I mentioned how other social media platforms are starting to experiment with the model. Now, as of writing this blog, Meta, who owns Facebook and Instagram, has officially launched its own subscription service in the US called the Meta Verified Program . According to the reporting of Social Media Today , users will be able to purchase the “verified” feature on both Instagram and Facebook “for $US 11.99 per month on the web, or $US 14.99 in-app, accounting for respective App Store charges.” Interestingly, the price only applies to one platform, meaning if the user wants to be verified on both platforms, they would have to pay $US 23.98 a month in total on the web, and $US 29.98 in-app. Photo captured from the official Meta website . Users will be able to verify their identity by providing Meta with their government issued IDs, and the features that comes with the service, according to Meta’s website , in...
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Facebook finding success in AI-powered Advantage+ Offerings

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Through the latest article released by industry leader Meta, it may seem that the future of the social media industry will heavily rely on automation, artificial intelligence, and machine learning. In August last year, Meta announced its Advantage+ Shopping Campaign that uses AI to simplify the process of creating ads campaigns for businesses. According to Meta's Chief Business Officer Marne Levine, the advertiser only needs to set their business objectives, target country, advertising creative, and budget. After that, they let the AI do the rest, all the optimization of discovery, timing, and message to maximize the return on investment. This feature was especially effective during holiday and shopping seasons. Through their recent test with 31 advertisers, they’ve yielded results better than average business-as-usual campaigns. To be more specific, they improved cost per acquisition by 17% and return on ad spend by 32%. This move towards automation and machine learning aims to...
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Twitter Shares Ad Revenue With Its Users Through Twitter Blue

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After Elon Musk’s recent takeover at Twitter, multiple questions were raised regarding the future of the social media platform. One question and is perhaps the most interesting one is the massive restructuring of its monetization practices. According to this article by Social Media today , we now potentially have a vague answer of what that future could look like. Previously this year, Musk announced a new Twitter’s subscription service called Twitter Blue . Users who pay the $8 per month price tag get a blue checkmark to verify themselves as a legitimate user, something previously only available to influencers and businesses. In addition to the checkmark, users get access to a list of features including: the ability to edit tweets, organize tweets into bookmark folders, custom app icons, NFT profile pictures, custom themes and more . The move towards a subscription-based service is mixed-received by Twitter’s users, and the rate at which it is growing is very slow. According to The In...
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