Duy Le Writing Samples

In my previous blog about Twitter pushing its subscription model at a global scale, I mentioned how other social media platforms are starting to experiment with the model. Now, as of writing this blog, Meta, who owns Facebook and Instagram, has officially launched its own subscription service in the US called the Meta Verified Program . According to the reporting of Social Media Today , users will be able to purchase the “verified” feature on both Instagram and Facebook “for $US 11.99 per month on the web, or $US 14.99 in-app, accounting for respective App Store charges.” Interestingly, the price only applies to one platform, meaning if the user wants to be verified on both platforms, they would have to pay $US 23.98 a month in total on the web, and $US 29.98 in-app. Photo captured from the official Meta website . Users will be able to verify their identity by providing Meta with their government issued IDs, and the features that comes with the service, according to Meta’s website , in...

Through the latest article released by industry leader Meta, it may seem that the future of the social media industry will heavily rely on automation, artificial intelligence, and machine learning. In August last year, Meta announced its Advantage+ Shopping Campaign that uses AI to simplify the process of creating ads campaigns for businesses. According to Meta's Chief Business Officer Marne Levine, the advertiser only needs to set their business objectives, target country, advertising creative, and budget. After that, they let the AI do the rest, all the optimization of discovery, timing, and message to maximize the return on investment. This feature was especially effective during holiday and shopping seasons. Through their recent test with 31 advertisers, they’ve yielded results better than average business-as-usual campaigns. To be more specific, they improved cost per acquisition by 17% and return on ad spend by 32%. This move towards automation and machine learning aims to...