Duy Le Writing Samples

Amidst the new wave of innovations, AI seems to be the center point for a lot of social media companies. In my previous blog , I discussed how Meta is using AI to create personalized stories. Now, Social Media Now also reports that TikTok is implementing their new Generative AI Profile feature. Snapchat, since February, has also been rolling out their new AI chat bot feature, powered by the same firm that's behind the now renowned ChatGPT - OpenAI. However, when it comes to execution, Snap has recently been heavily criticized by their users for the implementation. In a recent TechCrunch article, it was reported that: "Over the past week, Snapchat’s average U.S. App Store review was 1.67, with 75% of reviews being one-star." The article also notes that the concern is not only about the use or effectiveness of the feature, but also on the placement of the chat itself. Snap’s My AI chatbot is placed directly in the user’s inbox space, and this was seen as almost a violatio...

In my previous post , I wrote about Facebook rolling out its Advantage+ offering to help businesses more effectively create better targeted content with AI. Now, according to this post by Social Media Today , Facebook also seems to look for more creative ways to integrate AI into their network. Their "advanced photo ad video" AI uses data, including "image quality, location, the presence of people or animals," to automatically generate images so the users can put them on their stories without any effort.  However, the article also acknowledge that the offering is less practical for human users as they are less "authentic," but works rather well for businesses who are in need of quick content that can reach a broad amount of audience. Again, we've seen the trend of switching to AI since the beginning of this year when Meta realizes that their MetaVerse expansion is bringing negative growth to the company. According to this article by the WSJ , Meta'...

Even though the name "Lemon8" might seem strange to the US consumers, it has been circulating in Asian markets since 2020 . According to TechCrunch , the app just hit Top 10 in the App Store's Top App Charts on Monday, and is looking to push discoverability even further. Lemon8 is owned and operated by ByteDance, the Chinese parent company of TikTok. The news piece comes out as surprising as TikTok is currently facing the possibility of a ban in the U.S., and with the CEO testifying at Congress last week, it is speculated that the new platform serves as a cushion to TikTok’s possible downfall. However, this “cushion” might not be reliable after all as the restrictions, if made, will affect the majority of Chinese Techs, reaching beyond the scope of a social media platform. The design of Lemon8 is comparable to Instagram and Pinterest, where the focus is primarily on showing image-related content. An article by the New York Times claims that Lemon8's ambition is to b...